NEWS
Coco Gauff Unveils New Balance CG1 Colorway, Australian Open Kit
Bold. That’s the key when discussing New Balance’s design efforts behind the full Australian Open kit for 2023 U.S. Open champion Coco Gauff.
Well, bold and impactful.
“The boldness of Coco’s kit aims to capture the energy of the Australian Open,” Jane Park, New Balance apparel designer, tells me. The one-of-one kit for Gauff matches the first 2024 colorway of the sport’s only signature shoe for a current athlete, the CG1.“The Coco CG1 Primary Power colorway puts a spin on primary shades through the lens of Coco’s style,” Cordell Jordan, New Balance footwear designer, tells me. “We made it bolder and more impactful with a modern, yet nostalgic, tone. Pairing sea salt (color) with these vintage primary colors adds a fresh appeal to this core heritage look.”
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