Watch: Travis Kelce Feeds Brother Jason Cereal Like a Baby in New Clip

Since the days when star athletes regularly appeared on boxes of Wheaties, sports and cereal have gone hand in hand. So it should come as no surprise that NFL pros Travis and Jason kelce are teaming up with General Mills to make the new Kelce Mix Cereal—and now there’s a clip of the pair indulging in some brotherly hijinks on the set of the cereal’s campaign shoot for fans who can’t wait for a taste.Despite the fact that Jason is halfway through a giant Cheerio about to go headfirst down a slide, the Philadelphia Eagles alum manages to eat the cereal anyway.

This excerpt is part of General Mills’ Cereal Training Camp series, which will reportedly show Travis and Jason competing in a variety of cereal-themed challenges such as a “Cinnadust sprayer and the Lucky Charms Marshmallow Mission.”