NEWS
Taylor Swift friendship bracelets fetch as much $5K as luxury designers jump on trend
You just can’t “Shake it Off” when it comes to Taylor Swift’s economic impact.
Fashion designers are upgrading friendship bracelets –- the accessory made popular during the superstar singer’s record-shattering Eras tour – with gold and diamond versions that cost as as $5,000,The usually no-frills bracelets, made from multicolored thread tied into different patterns or beads with letters strung on stretchy plastic strings, became fashionable after Swift’s 2022 hit song, “You’re On Your Own, Kid” — which includes the lyric “make the friendship bracelets, take the moment and taste it.Luxury designers like Christian Dior, Cartier and Carolina Bucci have quickly jumped on the trend to offer high-end versions.
Swift — whose global appeal has been credited with boosting the worldwide economy by $5 billion, according to market research firm QuestionPro — was seen wearing a custom diamond friendship bracelet designed by Michelle Wie West for Wove Made in January while watching her boyfriend Travis Kelce and his Kansas City Chiefs win the AFC Championship Game.
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