NEWS
News Update: Taylor Swift’s ‘Reputation’ Reenters Top 5 of Billboard Album Chart After She Buys Rights to Original Albums….see more
To listen to ” Reputation” or not to listen to “Reputation”? For years, that has been the question for Taylor Swift fans, who have largely considered that album one of their top favorites yet felt conflicted about consuming it, since it remained one of the records that she had not yet re-recorded after her contentious split with her original label and the succession of companies that purchased her catalog.
But that moral dilemma has passed, with Swift buying full rights to her first six albums and in effect issuing a full pass for everyone to guiltlessly enjoy them again. According to Luminate’s data tracking, as reported by Billboard, album sales for “Reputation” were up 1,184% for the tracking week.
Most of those were digital sales, since there weren’t many physical LPs or CDs still sitting in stores when Swift made her surprise announcement.
The bigger means of consumption was through streaming, which was up 125%, to 34.75 million on-demand streams.
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