NEWS
Breaking News: Shaq Says Reebok Is in Discussions With Steph Curry as He Looks for a Potential New Sneaker Deal…see more
Under Armour and Curry announced last week their mutual decision to part ways and end their 12-year partnership. His newest signature sneaker, the Curry 13, will still release in February, but the star is now free to sign with another sneaker brand or operate Curry Brand solo.
Similar to Jordan Brand, Curry Brand became its own offshoot of Under Armour in 2020. Crucially, the separation will allow Curry to continue using the same logo. What Reebok doesn’t have is a marquee men’s star, a role Curry could be ideal to step into, even as he nears the end of his career.
Every major brand is expected to court him, however, as well as smaller brands seeking a boost from the NBA’s best all-time 3-point shooter.
Under Armour said it doesn’t anticipate a “significant effect on its consolidated financial results or profitability” with the loss of its biggest star.
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