Breaking News: GUESS JEANS Honors Allen Iverson with a Limited-Edition Capsule Rooted in ’90s Nostalgia…see more

The partnership between GUESS JEANS and Allen Iverson is more than a fashion moment — it’s a cultural reunion decades in the making.

The capsule draws direct inspiration from Iverson’s 1993 Sports Illustrated photoshoot, a defining snapshot in pop culture history that captured an 18-year-old Iverson on the verge of greatness, wearing his favorite GUESS T-shirt.

Thirty years later, that image still feels timeless — a reflection of how style and self-expression have always been part of Iverson’s DNA. The new collection features five exclusive T-shirts, each showcasing one of the iconic portraits from that legendary photoshoot.

The pieces serve as a visual tribute to a young athlete whose confidence and individuality helped redefine how the world viewed both basketball and fashion.

At its core, this collaboration represents a dialogue between eras — the golden age of ’90s streetwear and the evolution of contemporary culture. By fusing Iverson’s undeniable legacy with the bold aesthetics that GUESS JEANS has championed for decades, the capsule becomes a bridge between nostalgia and modern expression.