Breaking News: Colleen Hoover says she’s ‘broke as s–t’ after merch sale amid ‘It Ends With Us’ drama: ‘I can’t retire now’…see more

Colleen Hoover is spilling the Diet Pepsi tea.

The author revealed that all of her merchandise on her website has been marked down to $10 an item amid the ongoing “It Ends With Us” drama, which was going to leave her “broke as s–t.”

“That’s, like, five times cheaper than what I paid for each item, which means by the end of the day today I’m going to be broke as s–t,” Hoover, 45, quipped in a video posted to her Instagram Stories on Tuesday.

“Well, I can’t retire now because now I’m gonna be in the hole by 5 p.m.,” she shared. “Even if you hate me, you should go buy a piece because it’s a very, kind of, bad thing. Anyway, at least I have my Diet Pepsi. It’s still gonna be a great day because you guys get almost free merch, congrats.”

Hoover claimed that her “boss” was the one who did the markdown.