Noah Lyles was offended when Adidas invited him to an Anthony Edwards event last year.“You want to do what? You want to invite me to [an event for] a man who has not even been to an NBA Finals? Check the link to see more…

The closest thing to Usain Bolt’s successor? Most people in track and field would say so.

And next year, when Netflix’s new show is broadcast before the Paris Olympics, the rest of the world will believe so too. “They weren’t talking about me at the beginning,” Lyles jokes, when asked about the streaming service’s intense interest in him.

“But as soon as I won in Paris in June they got buddy-buddy with me really quick.”

With every bounding stride Lyles has taken in Budapest, that has proven to be an astute investment.

Last Sunday the 26-year-old took his first world 100m title in 9.83sec. On Friday, he became only the third man ever – after Maurice Greene and Usain Bolt – to do the sprint double by winning the 200m in 19.50.

Then, on a raucous Saturday night, came Lyles’ third act, in the 4x100m relay.