NEWS
Breaking News: Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales…see more
The NBA star with the Golden State Warriors and the sportswear company said in a statement on Thursday that they have mutually agreed to end their 13-year partnership, separating Curry from Under Armour as the retailer undergoes a broader restructuring.
According to the press release, Under Armour will still release the Curry 13 shoes in February, but that will be the final sneaker produced under their collaboration.
The collaboration with Curry is expected to bring in at least $100 million in revenue over the current fiscal year for Under Armour, but the company said in the press release that the separation won’t have a “significant effect” on the company’s profitability.
On Thursday, Jefferies analysts, led by Randal Konik and Corey Tarlowe, said Under Armour CEO Kevin Plank was “getting back to the basics” with the Curry split.
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