Love it or hate it, ‘D-E-T-R-O-I-T’ sign installed ahead of NFL Draft gets reactions

The 10-foot tall steel letters, which read “D-E-T-R-O-I-T”, were installed Tuesday, just weeks before thousands descend on the city for the April 25-27 draft. The sign can be seen along eastbound Interstate 94, between Central Street and Cecil Avenue,Detroit-based Fairmont Sign Company crafted the sign. Each letter is on a 2-foot-tall concrete block that took about two weeks to install ahead of Tuesday.So far, reaction to the “D-E-T-R-O-I-T” sign has been mixed with some even outright mocking it on social media.

Detroit officials addressed several of these online comments on Instagram stating, “The Detroit Sign is a testament to Detroit’s growth over the last 10 years. No, it hasn’t been perfect but it’s been a decade of resilience, tough conversations and togetherness. We are growing. This is only the beginning. We are evolving and we are reaching new peaks together as One Detroit.”